Marketing has changed since the advent of social media and Web 2. This presentations discusses the paradigm shift in digital communications and what lessons marketeers can learn from publishing. It went viral on SlideShare with over 46,000 views.
This presentation on SlideShare discusses some of the most crucial issues affecting the book publishing industry and proposes a new business model (“The Salon Model”) that puts content marketing and branding at the core of the publishing value chain. The presentation went viral on SlideShare with over 52,000 views.
I have put together a list of popular sites for marketing professionals, for your reference:
hope the above helps!