How do you communicate innovation, science and technology to the non-experts? How do you engage with users and customers who need to know about your ideas and your solutions? Public engagement, through best science communication practices, is absolutely necessary when experts need to communicate with non-experts stakeholders.
To support communication action plans, and provide content for communication channels, we offer a comprehensive suite of methods and models for engaging publics with science and technology. Our core competencies and experience include:
Popular science writing: we “translate” science and technology for a general audience, including policy makers who are not scientists. Our experience writers and science journalists can produce writing materials ranging from blog posts and newspaper articles, to white papers, presentations and eBooks.
Science festivals: we engage with science festival organisers around the world, and we help our customers play a role in debates and presentations that matter to them. For research organisations who wish to evolve their outreach programs, we have developed a concept for a science festival that combines science with the arts, taking into account the cultural elements of the host city or country. We can help you design your event in a science festival and provide you with experience and training for a successful outcome.
Cafes Scientifiques: we have organised science cafes on behalf of educational and research organisations in several countries. Such events were usually sponsored by industrial partners in healthcare, medical technologies and energy.
Science governance: after the stem cell debates, the science community learned the hard way that it is imperative to engage at an early stage stakeholders such as the public and the politicians, of new – or forthcoming – scientific discoveries Indeed, public engagement on science should be a continuous bi-directional process. Society must not only be informed but listened to as well. We have participated in EU-funded project ECD “Meeting of Minds” where citizens from 9 EU countries discussed the impact of brain sciences in society. The two key elements for a successful science governance project are methodology and the role of facilitators who will bridge the gap between experts and non-experts, and will guide the methodology forward. We offer a tested methodology for science governance, as well as training for facilitators.
Public debates: we have organized many public outreach events. These include science debates on a diversity of subjects, such as nuclear energy, GMOs, anti-aging and genetic engineering.
Conferences & Events: We can help any organisation develop a program of public outreach events, select speakers and provide help with facilitation, as well as marketing your event in the media.