Using ideas from paternalistic libertarianism and behavioural economics to design and build choice architectures in digital marketing. The presentation includes a case study for a “digital nudge” with one of our clients, a SaaS company.
Using ideas from paternalistic libertarianism and behavioural economics to design and build choice architectures in digital marketing. The presentation includes a case study for a “digital nudge” with one of our clients, a SaaS company.