Monsanto

Digital transformation: what is it, and what to do about it

What is “digital transformation”, and how to execute it for success? This deck explains how the success of internet startups to disrupt markets, together with four major technological drivers (big data & analytics, social & mobile, crowdsourcing & crowdfunding, and smart devices) are ushering a new era of information technology where operations are disrupted by new digital business models.

Fortune 500 companies are following up, as for example Starbucks that transforms customer engagement in its shops through mobile. Or Monsanto that revolutionizes planting with FieldScripts.

The deck suggests a 4 step approach to digital transformation, following best practices from lean startup methodology and DevOps.

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